Tom Boyce SEO

MORE THAN SEO

I don’t see SEO as a standalone marketing task. I look at the wider business — what customers are searching for, how they find you, what they see when they arrive, and what stops them from becoming a lead or customer.

That means I can work across technical SEO, content, CRO, analytics and website strategy rather than simply delivering rankings reports.

Whether I’m working with an internal team, founder or agency, my aim is the same: become a trusted growth partner who understands the business and helps move it forward.

How I Work

Commercial first: SEO has to contribute to the business. I focus on qualified traffic, enquiries, sales and measurable growth rather than vanity metrics.

Hands-on: I’m comfortable moving from strategy into implementation. Technical audits, content, CRO, analytics, website changes and problem-solving are all part of the job.

Part of the team: I work collaboratively with founders, developers, designers, sales teams and marketers. I want to understand the business rather than operate at arm’s length.

Long-term thinking: Some of my client relationships have lasted more than a decade. I care about building systems and improvements that continue creating value after the initial project.

My Approach

I do my best work when there’s trust, clear goals and open communication. I like to take ownership of my area, with the access and support needed to get things done without layers of unnecessary approval.

My preference is to work as an extension of the business rather than an outside supplier — understanding the wider goals, collaborating closely with the team and using my judgement where it adds value.

Supportive, straightforward working relationships matter to me. In return, you can expect a proactive, accountable approach, with clear communication around what’s being done, why it matters and what we’re trying to achieve.

Built Through Experience

My career in digital marketing started in 2008, buying, selling and building websites before moving deeper into SEO, web development and online growth.

Since then, I’ve worked with small businesses, ecommerce companies, B2B organisations and international brands across the UK, Europe and the US. I’ve managed complex SEO projects, supported commercial growth, represented businesses at industry exhibitions, and worked across different markets and business models.

My experience spans a wide range of industries, including aerospace and aviation, industrial manufacturing, ecommerce, environmental engineering and containment systems, resin flooring, hardwood flooring installation, travel and cycling, driving schools, horse insurance, bridal boutiques, professional services and marketing agencies. I’ve also worked across ecommerce businesses selling products including footwear, hair and beauty products, and specialist technical products.

I’ve also lived and worked in places including Wales, London and Dubai, which has helped shape a flexible and adaptable way of working with different people and teams.

I hold a Level 6 Diploma in Advanced Digital Marketing, but most of how I work today has been shaped by nearly two decades of real projects, commercial challenges and learning what actually moves a business forward.